Steve Jobs                                                                                 

“Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world are the ones who do.”                                                                                 Steve Jobs

Steve Jobs, whose name is inseparable from Apple and Pixar, has exerted great influence on the shape of our current ‘new media’ landscape. His self-styled entrepreneur image and performances are inseparable from his business achievements.

Steven Paul Jobs, co-founder of Apple, was born in San Francisco, California, in 1955 and was adopted by Paul and Clara Jobs. In 1972, he graduated from high school and started to study at Reed College in Portland, Oregon. Even though he dropped out after only one semester, he still attended some classes like calligraphy.

In 1974 he joined the Hombrew Computer Club where he met the future co-founder of Apple, Steve Wozniak. At the same time he started working at Atari, a company which produced video games at that time. In 1976 the two Steves produced the first Apple computers, but the Macintosh, as we know it today, first came into being in 1984. As the result of an internal power struggle, Jobs left Apple in 1985 and founded a new company: NeXT Computers. Jobs also bought The Graphics Group in 1986, which later was renamed Pixar. Pixar then was bought by Disney and so Jobs even became a member of the Disney board of directors. He returned to Apple in 1996, because NeXT was bought by Apple and Jobs managed to join the board of directors. He even was named interim CEO in 1997. In 2000, he became the permanent CEO of Apple. Jobs stated that he was diagnosed with pancreatic cancer in 2004 and took a break from business.

It is not only the working style or his innovative ideas which made Steve Jobs popular, but it is also the way he dresses, which increases his recognition value: he always shows up in a St. Croix turtleneck, which is black and long-sleeved, Levi’s 501 blue jeans and New Balance sneakers. For a brilliant, satirical presentation of his manner and initiative, click here!:

http://www.youtube.com/watch?v=-mCCYLC-4xA

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